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Crosswater Digital Media

April 9th, 2008 : John Adamo, President & Armin St. George, Sr.VP

Crosswater Digital Media, LLC (CDM) is a "one-stop" marketing media company that creates, programs, distributes, and broadcasts targeted and compelling digital entertainment, messaging, and advertising via broadband or satellite to "captive audiences" in retail, financial, hospitality, and professional venues.

On the verge of fast growth, Crosswater is an established, revenue generating business that currently reaches over 7 million captive consumers a day through its in-store retail networks.

The in-store marketplace is a powerful alternative to traditional media, representing over $19 billion spent annually in the US domestic marketplace alone. Crosswater's software has global application capabilities. Crosswater's proven results, combined with its persistent education of retailers and advertisers alike, has helped poise the company to become a leader in the in-store marketing arena.

The Company derives its primary revenue from the sale of audio advertising broadcast over the in-store/on-site "airwaves" of its customer networks as well as from creating and producing advertising and promotional campaigns, and from the sale of commercial music via its strategic partner, Music Choice.

Since 1991, Crosswater has been an award winning company servicing the local, regional and national advertising industry as a creative and production resource for traditional radio and TV commercials, as well as satellite delivered in-store message providers.

In 2003, Crosswater took advantage of its 11 year production experience with the other in-store satellite broadcasting services and developed their own in-store retail model that includes an incremental revenue component for retailers, higher caliber creativity, call to action productions, and a more reliable/flexible broadband delivery solution that, unlike satellite services, verifies the message is reaching its audience.

The company is looking to close its first round of investment to fund growth and expansion. Visit for additional information about the company.


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