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Business Plan Presentation Outline

First impressions are critical in making a business plan presentation.  A good presentation should quickly show a comprehensive understanding of the business and a commitment to insuring that the business plan has been implemented.

You should prepare for your presentation carefully so as to maximize your potential for obtaining capital and the more professional your company will look.  After all, you, the entrepreneur, are the embodiment of what your company will be.

The use of visual aids may make for a more interesting presentation.  Also, the way you present will determine the response you will receive.  Here are a couple of pointers:

  • Be confident.  No one can believe in your presentation unless you believe in it first.
  • Speak with passion.  Show your audience your conviction about the product or service of which you will speak.
  • Be action oriented. Use dynamic verbs and speak in short direct sentences.

Presentation Timeline

Who is your audience?  No matter what your background, your target audience is always the same if you are looking for capital - the investor.  Because of this you want to focus your presentation on those things that will provide information and create interest in that group.  We are aware that you have more than ten minutes of information to present, but the purpose of your presentation is to stimulate interest so that potential investors will follow-up with you for additional information.  It is with this in mind that we ask you to adhere to the following business plan presentation format:

  Presentation Overview

  Time Allocation

  1. Self introduction

  1 Minute

  2. What is you product or service?

  2 Minutes

  3. What is your market (size and shape)?

  2 Minutes

  4. What is your company's revenue potential?

  1 Minute

  5. What is your stage of development?

  2 Minutes

  6. How much do you need? What are you offering? Expected return on investment?

  2 Minutes

 Total Presentation

  10 Minutes

Corresponding to the outline stated here, the following are some of the kinds of issues you will want to discuss. 

1. Introduction (1 minute) 

  • Who are you?
  • What is your background?
  • How do you feel you are qualified to be in this business or launch this idea?
  • When was your company founded?

2. Product or Service (2 minutes) 

  • What is you idea or product?
  • How was your product or service developed?
  • Where does it serve a need?

3. The Market (3 minutes) 

  • What is the size of the market you intend to enter?
  • What is the growth potential of your market?  Based on what?
  • What are the barriers to entry?
  • Who are your competitors?
  • How do you intend to reach your market?
  • How will you price your product?
  • Who is you target group?
  • Are your sales tied to sales or use of another product?
  • How do you intend to differentiate yourself?  (price/quality/service)

4. Revenue Potential (1 minute) 

  • What do your projections show for sales, profit, expense, growth and investment?

5. Stage of Development (2 minutes) 

  • What resources have you already committed?  (time/money/other)?
  • What stage of development are you in?
  • Who is going to make things happen?  Where is the experience, talent, etc.?
  • What are your admitted weaknesses?
  • What are your strengths?

6. How much do you need?  (2 minutes) 

  • What are you offering in return for funds?
  • When can they obtain return?
  • Return on investment expected?




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