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Ladybug Teknologies, Inc.

Nov. 9th, 2011 : Sherry Colbourne, CEO

Ladybug Teknologies is the architect of a first-of-its-kind kiosk-based alcohol monitoring network that brings social networking, monetized digital content, social media and data capture together with enforcement breathalyser technology to create a personal, intelligent tool for social drinkers.

The SipSmart Network makes it possible for 25 million venue-driven 19-34 year olds to monitor their alcohol consumption while they carry out 1.3 billion drinking occasions per year. The Network generates revenue one drinking occasion at a time at a cost of $5/session in addition to pay-per-click digital content and traditional advertising. The SipSmart Network draws on Ladybug's heritage technology in forensic software apps, enforcement-quality breathalysers and event services and creates a pivotal solution to drinking and driving. The system will create a global footprint, acting as a marketing medium for Ladybug and our advertising partners and a first-of-its-kind data collection vehicle of aggregate, real-time consumption data sought by policy and healthcare advisors, beverage alcohol manufacturers, as well as those informing the issue of social drinking.

Ladybug's management team is uniquely positioned to bring this technology to market as our executives and advisors are single-minded about creating a game changing solution. Our scientific advisors are some of North America's finest and our business advisors span both sides of the border providing critical expertise in monetized digital content, online ad networks and public relations. The company has raised $2M to date and is seeking $750k to support pilot activities (3 prototypes are in the field) and commercialization efforts. Match funding is expected from Ontario's FedDev Program and will account for $200K of the $750k round. Please visit , and to learn more.


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