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OnCell Systems Inc.

Feb. 24th, 2010 : Thomas Dunne, CEO

OnCell Systems is a world leader in providing on site, on demand multimedia content to mobile devices. We provide the infrastructure required to create interactive tours that primarily use cell phones to deliver content. OnCell's rich platform includes audio, text, mp3, pod casts, and image/video downloads and streaming.

OnCell Audio® utilizes the latest open source technology as well as a VoIP network using DID (Direct Inward Dialing) numbers. This proprietary technology model produces an extremely low cost and scalable platform. With over 2.8 billion cell phones and more than 532,000 museums, zoos, aquariums, gardens, parks, colleges, historical sites and other points of interest in the world today there is a plethora of markets for OnCell Systems products.

The company began operations in January 2007, and currently has 250 billing clients, including: The United States Botanic Garden, The George Eastman House (Rochester, NY), Independence National Park, Grand Canyon National Park, Smithsonian and Detroit Institute of Art. OnCell provides an easy-to-use, eco-friendly, cost-effective service that allows our customers to eliminate the need for expensive equipment and gather valuable user statistics and feedback from their visitors. OnCell Systems, Inc. reached breakeven in May 2009.

Due to low cost of goods sold we expect that our gross profit margin will remain above 94%. OnCell Systems, Inc. expects to capture 5% of the market within 10 years. At the end of 2010 we hope to have 500 net cumulative sales and by 2012 we hope to increase that number to 5,000. OnCell seeks to raise $600K during Q2 2010.


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