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As It Is,Inc.

Sept. 13th, 2006 : Bill Koehler, President & CEO

As It Is, Inc. was founded in 1999. As It Is, Inc. is an Artificial Intelligence research and development company that is commercializing a subscriber-based intelligent website called that automates and facilitates the discovery, retrieval and organization of information sought by users on the internet. TrueThinker solves the problem of search engine disorganization and web information overload. Once trained by the user, TrueThinker will perceive, intuit, think, value and act on its own to provide the user the data they really wanted, saving both time and money. was launched in late August, 2006. Sunscribers pay $2.99 per month or a $24.95 annual fee. As It Is, Inc. has engaged Corecubed, a renowned virtual marketing company on a "pay for performance" contract to market TrueThinker to consumers and industry players as well as to engage in licenses to affinity groups. As It Is, Inc. and Corecubed have targeted to build and retain a base of 1 million subscribers.

The core Semiotic intellectual property that reads signs and symbols is protected by five patents. In addition to using the technology in TrueThinker, As It Is, Inc. will license its technology world-wide in various other applications.

As It Is, Inc. is seeking to raise an initial round of $350,000 which will be used to support the launch and initial expansion of TrueThinker. Additional rounds of $5 - $10 million are anticipated to fund future product development. Visit and for additional information.


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