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iDashes, Inc.

Feb. 6th, 2002

iDashes improves results by providing the most innovative, easy-to-use online performance management solutions to executives of mid-sized organizations. These solutions convert manual processes and paper-based systems to online, graphical dashboards for presenting performance, combined with collaborative tools to facilitate communication and accountability. Customers experience improved performance through better and more rapid decision-making, increased management discipline and accountability, and much less time preparing and reading pages of numbers. ExecDash™, iDashes flagship product, allows companies to make better, faster decisions using fact-based performance management. ExecDash™ consolidates business performance reporting (financial and nonfinancial key performance indicators) on a daily, weekly and monthly basis in a single, web-based Dashboard that provides the right information to the right people at the right time. Executives highlight problem areas immediately and ensure initiatives are on track. ExecDash™ is sold as a web subscription or as a software license. iDashes began in early 2000 and to-date has signed ten contracts for ExecDash™ and three beta contracts for ProjectDash™, including local companies Praxair, High Falls Brewery, Seneca Foods, and Thompson Health.

Based outside Rochester, New York, iDashes has raised $1.7 million to-date through Angel offerings and is seeking $200,000 - $500,000 for sales and marketing to reach cash flow breakeven in late 2002.


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