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Jeca Natural Foods Corporation, DBA Jeca Energy Bars

January 10, 2024: Ree Dolnick, Founder & CEO

JECA is the manufacturer of truly homemade-equivalent foods that are rooted in great taste, genuinely healthy and nutritionally impactful ingredients, and functionally convenient.

Based in Buffalo, NY, JECA’s initial go-to-market product is healthy energy bars. Our 3 SKU’s perform well (98% of our customers reorder) in a crowded space. The energy bar category has lacked innovation for the last decade, creating a perfect vacuum for JECA’s innovation to hit the market. This was possible with our proprietary prototype production equipment which ensures homemade quality, can scale modularly matching demand, and can produce bars with near zero waste (industry gold standard is 10%).

JECA brand has traction and accelerated growth in the near future. There are exciting opportunities that will permit the brand to take a more dominant position in the healthy, homemade-equivalent bar segment:

  • Received verbal intentions for 58 stores expansion in the NE region with Whole Foods Market (currently in 3 locations)
  • Fielded inbound requests for samples from Sprouts Farmers Markets (12 Mid-Atlantic store test)
  • In-person meetings with Tops Market and Market-32 category buyers expressing high-level interest. Tops would like a 20 store test.
  • Established partnership with the single largest distributor for natural and specially foods in the Northeast and Mid-Atlantic regions.
  • All together, we are positioned to build a strong brand presence from NYS to Virginia


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